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Shutterstock 02-2025After more than 20 years, Shutterstock revealed a revamped, modernized brand identity to reflect their growing ambitions in content creation, production, and generative AI. As part of Shutterstock’s core creative team, my role centered around exploring graphic concepts/direction, contributing to visual guidelines, and building the corresponding brand center which can be accessed live here.  
CategoryBranding, Web Design
ANDGATHER
04-2024ANDGATHER is the new face of the DML Group, the digitally-focused brand marketing agency with a focus on health, wellness, and fitness. Working with SlapsCreative, I led the design for a visual overhaul with a powerful new logo and energetic graphic system that embodied the unapologetic hype behind their client base and approach to content. CategoryBranding, Web Design
Brink03–2024 Full identity design for Brink, a tech-focused news platform that seeks to make technical news as approachable as it is useful. Intending to communicate their coverage’s future-focused nature and the hyper-transformative speed of the world, the visual approach lays its focus on playful color palettes, a swift motion language, and dependable typography with little quirks like bitmap grades. Category
Branding, Design Direction
Live From Shaolin04–2023Graphic design/layout for book exploring the deeply complex relationship between hip-hop and asian cultures. Complete with several written excerpts and found visual references over 40+ pages of content. Short preview displayed here.
CategoryPrint, Zine
Gemini 08–2022During my time at Gemini, I designed a visual brand for the company’s early career program. The internship lead requested that the identity strongly link to the parent brand while introducing a distinctly youthful and sleek spin. The identity introduces a new name, collegiate remniscent typography, image treatment that evokes tech futurism, and circular elements that resemble celestial bodies in a galactic system, referencing how interns are referred to as “astronauts” within Gemini. Category Visual Identity, Design Direction
Burger King04-2022 Burger King’s full 2021 rebrand confidently introduced a completely new look that shined with authenticity and nostalgic overtones. In support of their new face, our team developed a bold suite of promotional posters geared to reconnect the brand with a new generation and channel the joy of eating. I contributed to the development of our typographic treatments with the rest of the designers and created numerous layouts. 
Category Campaign, Typography

7-Eleven Coffee03-2022Dentsu Creative / 360i designed a sweeping out of home campaign to advertise 7-Eleven’s line of $1 coffee. Building off the identity of the previous Take it to Eleven campaign, creative focused on wild stretched type, strong colorblocking, and dynamic photography that proclaimed rebellious ownership and drew in a younger consumer audience. I contributed to the design for several OOH assets, working closely with a lean team of other designers to fully realize the campaign.Category Campaign, Typography
© Hale Jung