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Shutterstock 02-2025After more than 20 years, Shutterstock revealed a revamped, modernized brand identity to reflect their growing ambitions in content creation, production, and generative AI. As part of Shutterstock’s core creative team, my role centered around exploring graphic concepts/direction, contributing to visual guidelines, and building the corresponding brand center which can be accessed live here.  
CategoryBranding, Web Design

ANDGATHER
04-2024ANDGATHER is the new face of the DML Group, the digitally-focused brand marketing agency with a focus on health, wellness, and fitness. Working with SlapsCreative, I led the design for a visual overhaul with a powerful new logo and energetic graphic system that embodied the unapologetic hype behind their client base and approach to content. CategoryBranding, Web Design
Brink03–2024 Full identity design for Brink, a tech-focused news platform that seeks to make technical news as approachable as it is useful. Intending to communicate their coverage’s future-focused nature and the hyper-transformative speed of the world, the visual approach lays its focus on playful color palettes, a swift motion language, and dependable typography with little quirks like bitmap grades. Category
Branding, Design Direction
Live From Shaolin04–2023Graphic design/layout for book exploring the deeply complex relationship between black hip-hop and asian cultures. Complete with several written excerpts and found visual references over 40+ pages of content. Short preview displayed here.
CategoryPrint, Zine
ACME 01–2023A retail/commerce identity project for Acme, one of the most nostalgic fictional companies in animated television. The identity embodies the irreverence that the corporation is infamous for through a Midjourney prompted, humor-geared imagery style along with a bespoke vintage wordmark juxtaposed with technical type and graphic elements.  Created this specifically for The Design Kids Awards 2023 and won! 
CategoryVisual Identity, Art Direction
Gemini 08–2022During my time at Gemini, I designed a visual brand for the company’s early career program. The internship lead requested that the identity strongly link to the parent brand while introducing a distinctly youthful and sleek spin. The identity introduces a new name, collegiate remniscent typography, image treatment that evokes tech futurism, and circular elements that resemble celestial bodies in a galactic system, referencing how interns are referred to as “astronauts” within Gemini. Category Visual Identity, Design Direction
Burger King04-2022 In support of Burger King’s full rebrand, our team developed a bold suite of promotional posters designed to reconnect the brand with a new generation while celebrating what’s always made it iconic. Taking the nostalgic energy of their new visual identity to the max, the ads pair expressive food photography with personality-filled typography that project confidence and the joy of eating. I contributed to the devlopment of our typographic system with the rest of the creative team and designed numerous layouts. 
Category Campaign, Typography
7-Eleven Coffee03-2022Dentsu Creative / 360i designed a sweeping out of home campaign to advertise 7-Eleven’s line of $1 coffee. Building off the identity of the previous Take it to Eleven campaign, creative focused on wild stretched type, strong colorblocking, and dynamic photography that proclaimed rebellious ownership and drew in a younger consumer audience. I contributed to the design for several OOH assets, working closely with a lean team of other designers to fully realize the campaign.Category Campaign, Typography
© Hale Jung