Home                                                                                                                                                                                                                                                                                                  
ANDGATHER Visual Identity
04-2024ANDGATHER is the new, dynamic face 
of the digitally-focused brand demand agency with a focus on health, wellness, and fitness (formerly known as DMLGrowth). Working with SlapsCreative, I led the design for a powerful new logo and a much-needed visual overhaul with new typography, palettes, and components to help make them the new face of health and fitness brand social media marketing.
CategoryBranding

Brink03–2024 Full identity design for Brink, a tech-focused news platform that seeks to 
make the news an immensely useful 
and applicable tool that’s equally as enjoyable. Intending to communicate their coverage’s future-focused, cutting edge nature and the hyper-transformative speed of the world, the visual approach lays its focus on a few areas: a swift motion language & graphic elements that emulate shifting technology, a suite of colors that can come together for various combinations, and dependable typography with little quirks like bitmap grades. Category
Branding, Art Direction
Echoes Visual Identity03-2024 Echoes is a specially curated listening lounge opening in the heart of 
Ridgewood, stacked with a premium sound system focusing on vinyl, painstakingly crafted cocktails, and an intimate atmosphere. I designed a fresh visual identity as intentional as Echoes' record selection process, filled with nods to their mission and curated musical experience. Complete with merch, website, photo styles, and more.
Category
Branding, Website, Art Direction
Live From Shaolin02–2024Graphic design/layout for book exploring the deeply complex relationship between black hip-hop and asian cultures. Complete with several written excerpts and found visual references over 40+ pages of content. Short preview displayed here. 
Category
Print, Book
ACME Branding01–2024An exercise in "fake branding" by creating a retail/commerce identity project for Acme, one of the most nostalgic fictional companies in animated television. The identity embodies the irreverence that the corporation is infamous for through a Midjourney prompted, humor-geared imagery style along with a bespoke vintage wordmark juxtaposed with technical type and graphic elements.
Category
Branding, Art Direction
Gemini Internship Branding12–2023During my time at Gemini, I designed a visual brand for the company’s early 
career program. The internship lead requested that the identity strongly link to the parent brand while introducing a distinctly youthful and sleek spin. The identity introduces a new name, collegiate remniscent typography, image treatment that evoke tech futurism, and circular visual elements that resemble celestial bodies in a galactic system, referencing how interns are referred to as “astronauts” within Gemini. Category
Branding, Art Direction
Nifty Gateway Banners06-2022Disruptive social media banners for 
Nifty Gateway that depict the “NFT Renaissance” and cut through the sea 
of generic mosaic grid-based banners characteristic of NFT  marketplace accounts. Category
Social Media, Art Direction
7-Eleven Coffee05-2022During my internship at Dentsu Creative, our team designed a sweeping out of home campaign meant to convey attitude and speak to younger audiences for 7-Eleven’s line of $1 coffee. Building off the identity of the previous Take it to Eleven campaign, ad designs focused on wild stretched type, strong colorblocking, and dynamic photography that proclaimed rebellious ownership.  Category
Campaign
© Hale Jung